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Ariel Atom 300 Experience

This driving experience sees you at the wheel of the Ariel Atom, blasting around the circuit at speeds beyond your wildest dreams! A drive in the Atom is guaranteed to blow you away!
Available at 13 Locations

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FREE delivery on all purchases by 1st class post.

Returns and Exchanges

60 days refund policy or exchange for another experience.


In Brief

  • There will be a safety briefing on arrival.
  • Enjoy two demonstration passenger laps with an instructor.
  • Drive the super-charged Ariel Atom for six miles.

What happens on the day?

The Ariel Atom has a well deserved reputation, combining speed with style, and is rated throughout motoring circles for delivering exactly what it says on the tin. Experience the excitement of taking a powerful car around a challenging circuit, which will test your driving ability and nerve in equal measure.

After being welcomed and introduced to the car by your driving instructor, you will be itching to get behind the wheel for a driving experience like no other. With no doors, roof or windscreen you will simply step in and drive, enjoying the thrills of high speed racing without feeling chained in under layers of machinery. Taking control of the Ariel Atom, you'll enjoy the power that this mean machine offers, including reaching 60mph in less than three seconds.

What else do I need to know?

  • Your voucher is valid for 10 months.
  • Participants must have a full UK driving license which must be presented on the day (photocopies are not permitted).
  • The number of flying laps will vary depending on location, so please be sure to check with the supplier prior to booking.
  • There is a £25 upgrade fee for weekend dates at Aldershot.
  • Minimum age 18 years (17 at Hertfordshire). Minimum height 5'2", maximum height 6'5". Maximum weight is 18 Stone.
  • No pets are allowed at the venue.
  • Anyone under the influence of alcohol or drugs will be excluded from all activities.
  • Sessions run from 8.30am - 4.30pm.
  • At the Hertfordshire location this experience is available on Mondays and Wednesdays only.
  • At all other locations this experience is available on selected weekends and weekdays March-November.
  • The person driving the car will be required to sign a disclaimer accepting liability in the event of damage being caused to the car through their negligence.
  • At most locations, you will have the choice of buying a collision damage waiver for an additional charge of approximately £25 per car. Please note there is a £25 charge for weekend bookings at some locations, payable to the supplier upon booking. Drivers are under no obligation to purchase this optional waiver.
  • Please ask the operator when booking for further details if required.
  • All dates are subject to availability.


Where can I do it?

East: Essex (Saffron Walden - Carver Mod Driving Centre)

East: Hertfordshire (Hemel Hempstead)

Midlands: Leicestershire (Kirkby Mallory - Mallory Park)

Midlands: Leicestershire (Lutterworth)

Midlands: Leicestershire (Lutterworth - Bruntingthorpe)

Midlands: Lincolnshire (Gainsborough)

Midlands: Lincolnshire (Gainsborough - Blyton)

Midlands: Northamptonshire (Corby - Rockingham)

North East: North Yorkshire (Tadcaster)

North East: North Yorkshire (York - Elvington)

South East: Hampshire (Aldershot - London Raceway)

South East: Surrey (Chertsey)

South West: Wiltshire (Chippenham - Castle Combe)


Good but too short!Review by ck86,
This was a 21st birthday present for my son and he seemed to really enjoy it. It seemed like it went by quite fast, but he was so thrilled he got to drive an Atom that he didn't seem to mind! Thanks to all the staff for giving him a great birthday.

Location: Bruntingthorpe
The best by far!!!Review by byrddy, Swansea, Wales
I thought this was a really good driving day. I was grateful that the staff didn't try to do the hard sell on the added extras like I've experienced on other driving days. However, I did still have to pay an extra ?25 insurance waiver, which I think should have been included in the overall cost of the day. That aside, it was really fun and would go back for another spin.

Location: .
Awesome Atom!Review by Pumpkin Pie, Kent
Great day, friendly staff and it gave me a chance to drive a real supercar-way better than computer game simulations I'll tell you that! The instructors gave me loads of information on gears and handling corners, so I felt pretty confident the whle day long. I will certainly go back again if I can afford it!

Location: .
Atom at BruntingthorpeReview by RANDOLPH CAER, Mid Wales
A very well organised day, with plenty of instructions and practice laps before you're set loose. I thought it was a great day and although there were lots of cars on the track it never seemed to be a problem, there was always plenty of space where I was driving!

Location: Bruntingthorpe
Fab!!Review by Kazza,
I bought this present for my fiance who is obsessed with race tracks (I've seen more F1 documentaries than any fiance should have to!). He was on cloud nine for the whole day and hasn't stopped talking about it since! I bought him some photos from the day- expensive but he does show them off to all his mates!

Location: Elvington track
Ariel Atom Thrill ReviewReview by Macca, Birmingham, West Midlands
Who wouldn't want an Ariel Atom as a Christmas gift?! Sadly I had to give it back at the end of the day but for the time I was behind the wheel it was awesome! Photos and videos were a bit pricey but worth it for a one of a kind day! Super!

Location: Bruntingthorpe
Ariel AtomReview by Bobby1, Leeds
Great day, got to drive an Ariel Atom! The staff were great at explaining how to handle the cars round the track, and were always ready to encourage us to pt our foot flat down on the pedal! It was ab rilliant day, and one which I'm going to be recommending to family and friends

Location: York
Awesome Experience!Review by Screaming Eagle, Aldershot, Hampshire
Forget what anyone else says, on a day like this head straight for the Atom! It is a truly breathtaking car with superb handling capabilitites, perfect for a spin round the track! I was on cloud nine throughout my laps, the instructors practically had to prise me out of the car at the end of the day!

Location: Longcross - Surrey
Everything I hoped it would beReview by Gordon Meyer, Rotherham
Well, I saw Jeremy Clarkson getting his rocks off in one of these on Top Gear and I was determined I was going to have a go. What can I say that he hasn't already? This is amazing, like being Jensen Button for a day. It shifts like lightning, you feel the road beneath you - in fact you feel everything and these Atom's handle like they are stuck to the tarmac. Everything about it is just amazing, the wind, the acceleration. Thanks all at Experience Mad - easy to book and I know where my next sales bonus is going - I'm hooked.

Location: Elvington
Wow!Review by Terry Lambert, Spalding
This is a proper rush, forget your tame stuff like go carting and that kind of thing. I already did all that and believe me that this is the real deal. You have acceleration like you wouldn't believe and even though I don't really know what speed I got up to, let me say that it felt fast enough to me because any more and I would have bottled out . Surprise present from mum and dad. Thanks to both of them and thanks to Experience Mad for making it possible, great outfit and I will use you again.

Location: Lincolnshire
Arial what!!!Review by Steven Gray, Millton Keynes
AriaI Atom? I had never even heard of one of these things. I have been a F1 fan all my life and my girls bought me this for my 40th birthday and to be honest I had no idea what to think. I watched and listened to the instructor, took my seat behind the wheel and I really wasn't expecting all that much, certainly not what I got - which was unbelievable. Foot down and this thing totally blew me away. It feels like a real racing car and the sensation of being that close to the tarmac is awsome

Location: Leicestershire

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Your Questions

Your Questions

Can you book more time? Would like him to get more laps.
There is normally the option on the day to purchase more laps, or even drive a different car!
Is a full, clean EU (Dutch) driving license valid for the Ariel Atom experience day, or must it be a UK driving license?
Provided the person doing the experience can legally drive a manual car and has held their licence for a minimum of 12 months then it would be fine for them to do the experience.