Feedback
I had a few problems with my booking that got quite complicated. I dealt with a lady called Kerry Cable and I must say I haven't had such good customer service in a long time. She was very fast to reply to my queries, understanding, apologetic and dealt with the problems quickly and efficiently. You have a great employee there who I'm sure does wonders for your reputation whenever she deals with your customers! Thanks Kerry!
Customer: Becki Hunt
Bought: Snowboarding
This driving experience sees you at the wheel of the Ariel Atom, blasting around the circuit at speeds beyond your wildest dreams!
If combining the style of driving a classical car like the Ariel Atom in a competitive environment appeals to you then look no further. With its sixties style appearance, the Ariel Atom will take your breath away as it reaches a breathtaking 60mph in less than three seconds.
After being welcomed and introduced to the car by an experienced driving instructor, you will be itching to get behind the wheel for a driving experience like no other. With no doors, roof or windscreen you will simply step in and drive, enjoying the thrills of high speed racing without feeling chained in under layers of machinery. Taking control of the car, you'll enjoy its stylish features built with power in mind to allow you to sample high speed thrills along inviting straights, and taking bends and corners in your stride.
The Ariel Atom has a well deserved reputation, combining speed with style, and is rated throughout motoring circles for delivering exactly what it says on the tin. Experience the excitement of taking a powerful car around a challenging circuit, which will test your driving ability and nerve in equal measure.
Notes and Restrictions
 5 out of 5
"Everything I hoped it would be" Well, I saw Jeremy Clarkson getting his rocks off in one of these on Top Gear and I was determined I was going to have a go. What can I say that he hasn't already? This is amazing, like being Jensen Button for a day. It shifts like lightning, you feel the road beneath you - in fact you feel everything and these Atom's handle like they are stuck to the tarmac. Everything about it is just amazing, the wind, the acceleration. Thanks all at Experience Mad - easy to book and I know where my next sales bonus is going - I'm hooked.
Gordon Meyer, Rotherham
5 out of 5
"Wow!" This is a proper rush, forget your tame stuff like go carting and that kind of thing. I already did all that and believe me that this is the real deal. You have acceleration like you wouldn't believe and even though I don't really know what speed I got up to, let me say that it felt fast enough to me because any more and I would have bottled out . Surprise present from mum and dad. Thanks to both of them and thanks to Experience Mad for making it possible, great outfit and I will use you again.
Terry Lambert, Spalding
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You will receive a presentation voucher pack containing an activity gift voucher (valid for 10 months unless otherwise stated), information about the experience and booking instructions.
Your voucher pack will be sent via 1st class post, or you can request our 48 Hour Guaranteed Delivery service for an additional charge. Please allow 3-5 working days for 1st class delivery and 2 working days for the 48 Hour service.
I wanted to know if it was possible for me to book over the phone/online at the time of purchase?
To make your booking you simply need to order your vouchers and once you have received them in the post you can book your day.
Is a full, clean EU (Dutch) driving license valid for the Ariel Atom experience day, or must it be a UK driving license?
Provided the person doing the experience can legally drive a manual car and has held their licence for a minimum of 12 months then it would be fine for them to do the experience.
Where does this experience normally take place?
The locations that run the Ariel Atom are Kenilworth (Warwickshire), Chobham (Surrey), Elvington (Yorkshire).
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